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Original Research

THE INFLUENCE OF LEADERSHIP STYLE, JOB SATISFACTION, ORGANIZATIONAL COMMITMENT ON CORPORATE PERFORMANCE IN CHINESE INTERNET INDUSTRY

YANG LIU 1, and CHAYANAN KERDPITAK 2.

Vol 19, No 02 ( 2024 )   |  DOI: 10.5281/zenodo.10669242   |   Author Affiliation: Suan Sunadha Rajabhat University, Thailand 1,2.   |   Licensing: CC 4.0   |   Pg no: 584-593   |   Published on: 16-02-2024

Abstract

This comprehensive mixed-methods study investigates the relationships between leadership style, job satisfaction, organizational commitment, and corporate performance in the Chinese internet industry. Integrating quantitative data from 240 participants in Beijing's internet sector with qualitative insights from 15 industry professionals, the research offers a nuanced understanding of these dynamics. Quantitatively, the study confirms the positive influence of leadership style on both corporate performance and job satisfaction, and identifies job satisfaction and organizational commitment as significant mediators between leadership style and corporate performance. The qualitative analysis enriches these findings, supporting the identified relationships and providing deeper context. It highlights the importance of laissez-faire leadership in fostering autonomy and innovation, and emphasizes work-life balance as a key driver of job satisfaction. Affective commitment emerges as a central element of organizational commitment, crucial for sustaining corporate success. These findings align with key theories such as transformational leadership and human capital theory, while underscoring unique aspects of the Chinese internet industry. The study contributes to both academic understanding and practical applications in leadership and HR management, advocating a holistic approach that leverages job satisfaction and organizational commitment as strategic assets for enhancing corporate performance in this dynamic sector.


Keywords

Leadership Style, Job Satisfaction, Organizational Commitment, Organizational Commitment.