THE IMPACT OF THE QUALITY OF SERVICE ON CUSTOMER LOYALTY IN THE SPORTS FITNESS AND LEISURE MARKET
This study reviewed the research theory of quality, commitment, satisfaction, trust, customer loyalty of the Chinese sports fitness leisure market service, and conducted credibility and effectiveness test of the measure. The study uses descriptive statistics, verification factor analysis, related analysis, structure equation model analysis and other methods to verify the analysis framework of the relationship between the quality of sports fitness and leisure services and the loyalty relationship of consumers, the test results showed that the equation is well-adapted, confirming the relation between quality of service and customer loyalty.
Service Quality, Commitment, Satisfaction, Trust, Customer Loyalty.