FACTORS AFFECTING THE DEVELOPMENT OF PROFESSIONAL TENNIS EVENTS IN CHINA
Since entering the 21st century, under the influence of the world's professional tennis trends, Chinese tennis has developed rapidly, and professional reforms have made many historic breakthroughs. However, there is still a huge gap in organization and operations compared to developed countries in the world. In order to provide more constructive theories and data for the development of professional tennis projects in China, this study adopts a combination of quantitative and qualitative research methods. The researchers created a questionnaire on factors affecting the development of China's professional tennis events through current situation surveys and literature review, studied the factors affecting the development of China's professional tennis events, explored the development direction of China's professional tennis events, and put forward more targeted development suggestions. This study aims to analyze the factors affecting the development of professional tennis projects in China. In the quantitative research, the China Online Questionnaire Platform was used to collect questionnaire data from 500 Chinese professional tennis event stakeholders. SmartPLS4 was used to analyze the collected questionnaire data, establish a structural equation model, and verify four hypotheses. This paper discusses the macro environment, industry environment, event operating companies, the relationship between tennis events and the development of Chinese professional tennis events, and builds a model for the development of Chinese professional tennis events. Qualitative interviews were used in the qualitative research, and the collected interview data related to the development of professional tennis events in China were coded. The data were analyzed using qualitative analysis methods through Nvivo12.0 software. By extracting its influencing factors from the bottom-up interview data, its influencing mechanism can be deduced. The research results show that industry environmental factors, macro-environmental factors, operating company factors and tennis event factors have a significant positive impact on the development of professional tennis events in China. Among them, tennis event factors have a greater impact on the development of China's professional tennis events, while industry environmental factors, macro-environmental factors and operating company factors have less impact on China's professional tennis events; the successful development of China's professional tennis events requires comprehensive consideration of government support , economic growth, industry competition and cooperation, the role of operating companies, project characteristics and international cooperation and other factors. This includes improving player levels, optimizing event organization, cultivating talents, utilizing technology, and emphasizing athlete protection and fair competition. This study establishes a model for the development of professional tennis events in my country; enriches the theoretical literature and empirical research on this professional tennis event; and can help tennis management departments formulate targeted event development policies.
Professional Tennis Events in China，Macro Environment, Industry Environment, Event Operating Companies, Tennis Events.