| Home

Overview


Original Research

STRENGTHENING THE PROMOTION OF BALINESE CULTURED TOURISM BASED ON LOCAL WISDOM AS A TOURISM DEVELOPMENT STRATEGY AFTER THE COVID-19 PANDEMIC

PUTU LANTIKA OKA PERMADHI 1, AMAD SUDIRO 2, RASJI 3, and IDA BAGUS GEDE SUBAWA 4.

Vol 18, No 01 ( 2023 )   |  DOI: 10.17605/OSF.IO/UFE32   |   Author Affiliation: Doctoral Tarumanagara University Jakarta 1; Lecturer at Tarumanagara University Jakarta 2,3; Lecturer at Mahasaraswati University Denpasar 4.   |   Licensing: CC 4.0   |   Pg no: 1202-1212   |   Published on: 20-01-2023

Abstract

Bali as a region in Indonesia is one of the international tourist destinations with the concept of tourism culture having made the tourism industry a major sector in the economy of the Balinese people. However, with the emergence of the Covid-19 Pandemic, Tourism, which was initially experiencing rapid growth, now seems to be weakening and experiencing a very drastic decline. With the end of the Covid-19 Pandemic, Bali tourism, which was initially very weak and experienced a drastic decline, has begun to increase gradually, although it has not returned to normal. Therefore it is necessary to have a policy effort to strengthen the promotion of culture in Bali as one of the post-Covid-19 development strategies. This research is to analyze the strengthening of cultured tourism promotion based on local wisdom as a post-Covid-19 tourism development strategy. This research was designed using a qualitative approach, namely data collection using document study guidelines where all data collected from both primary and secondary data will be processed and analyzed by systematically compiling data. During the Covid-19 pandemic, Bali tourism was initially very weak and experienced a decline. Drastically, began to experience a gradual increase even though it has not returned to normal. Therefore it is necessary to have a policy effort to strengthen the promotion of culture in Bali as one of the post-Covid-19 development strategies. Research conducted in relation to this writing is included in the category/type of empirical legal research, which is research on social facts of society or facts of the enactment of law in society. This research highlights problems related to the implementation of cultured tourism in promoting tourism in Bali after Covid-19. As for data collection techniques. In this study the data collection techniques used were (1) in-depth interviews, informants were selected purposively (2) observation, and (3) documentation study. During the Covid-19 pandemic, Bali tourism, which was initially very weak and experienced a drastic decline, has begun to increase gradually, although it has not returned to normal. Therefore it is necessary to have a policy effort to strengthen the promotion of culture in Bali as one of the post-Covid-19 development strategies


Keywords

Tourism, Local Wisdom, Covid-19