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Original Research

CONSIDERATION'S INFLUENCE LOGISTIC ORGANIZATIONAL ON CULTURE OF DIGITAL TECHNOLOGY TO DIGITAL TRANSFORMATION

VARUNYA KAEWCHUEAKNANG 1, TASSANEE LUNRASRI 2, WASAN UTHAILEANG 3, NUPOL MAI-NGAM 4, and THANIKA THERAKAEO 5.

Vol 18, No 01 ( 2023 )   |  DOI: 10.17605/OSF.IO/3B42N   |   Author Affiliation: Bachelor of Business Administration Program in Logistics and Supply Chain Management, Faculty of Business Administration Rajamangala University of Technology Phra Nakhon 1; Faculty of Business Administration and Information Technology, Rajamangala University of Technology Isan, Thailand 2; Siam University, Thailand 3.   |   Licensing: CC 4.0   |   Pg no: 1490-1503   |   Published on: 25-01-2023

Abstract

This research article analyses literary outputs that have been developed and restricted to the digital domain, utilizing examples from a variety of cultures to demonstrate the amount of literary alteration in the digital environment. The paper differentiates between two types of digital technology: 1) Passive digital technology (literary works based on classical literature that have been transferred to digital space; i.e. e-books-classical poems-short stories-novels posted on online databases) and 2) Active digital technology (literary works that have been created on digital space while abiding to the standards of the online world; i.e. twitter fiction – Thailand cellphone novels – flash poems). In contrast to the first kind, the second type of digital technology becomes the driving force of literary development, instituting structural, formal, and stylistic changes that distinguish it from passive traditional literature. Consequently, the purpose of this research is to examine the reformulations of active digital writing, which often relies on the micro-fiction genre. Due to the fact that both twitter fiction and the cellphone novel are dependent on micro-fiction, they unavoidably become a part of the reformative digital technology. It is also essential to highlight that cultural variety and distinctions are considered throughout the review process, since cultural backgrounds play a significant part in reshaping the structure and style of a literary work.


Keywords

Digital literary, Digital Transformation, Digital environment, Digital Technology