CUSTOMERS’ LEVEL OF AWARENESS TOWARDS DIGITALISED SERVICES OFFERED OF TNEB
Recent years Consumers are gradually more adopting electronic channels for purchasing their day-by-day wanted products. After globalization development of information technology have shown a growing interest of customers and have enhanced customer awareness and created a situation where people prefer in online channels. The purpose of this study is to examine the users' perception towards digitalized services of TNEB. Mainly, the primary data were collected for the study through interview schedule. In this study key dimensions of digitalized services of TNEB as perceived by consumers in Chennai city were analyses by using appropriate tools. The result of the study will helpful for developing strategies related to the digitalized services generally used by internet users.
Service Quality, Structural Analysis, Digitalized Services and Electronic Channels