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Original Research

E-BANKING SERVICES: AN OVERVIEW OF JORDAN

KHALED ALSHAKETHEEP 1, MOHAMMAD M. L. AL-MA'AITAH 2, AHMAD MOH’D MANSOUR 3, AHMAD SALIH ALNASER 4, MOSTAFA ALI HASSAN AL SHMAILEH 5, and MOHAMMAD MANSOUR ABU-JALIL 6.

Vol 18, No 01 ( 2023 )   |  DOI: 10.17605/OSF.IO/XMGD6   |   Author Affiliation: Marketing Department, College of Business, Amman Arab University Amman, Jordan 1,4; College of Business, Al-Ahliyya Amman University 2; Al-Balqa Applied University, Business Faculty, Al Ahliyya Amman University, Business Faculty 3; College of Business, Aligarh Muslim University, India 5; Business Administration Department, Faculty of Business, Philadelphia University, Jordan 6.   |   Licensing: CC 4.0   |   Pg no: 1424-1439   |   Published on: 24-01-2023

Abstract

The momentum for enabling technology that will result in the rise of electronic services has been set by a rapid surge in information technology in Jordan. Business-to-consumer e-service allows businesses to cut costs, accelerate delivery, and accommodate more customers. As a result, many businesses have migrated to the information system or are planning to do so. Self-service technologies (SSTs) have also significantly impacted how consumers engage with e-service providers. This study's fundamental aim is to present a comprehensive analysis and gather conceptual opinions on electronic services in Jordan. Exploring the traits, benefits, and drawbacks of e-services is crucial to the nature of electronic services. Correlation and regression analyses of multiple factors revealed that the ATM service's cost-effectiveness, usability, security, and responsiveness were the most crucial elements in determining consumer satisfaction. According to the structural model, three e-service quality factors have a beneficial effect: responsiveness, security, and interface quality. These discoveries add to our understanding of e-services in developing nations and have consequences for the technology suppliers in fostering client satisfaction and service quality. As a result, we have highlighted significant aspects from prior research, gaps in the actual research, and errors in the premises and conclusions of earlier literature.


Keywords

Self-service technology, Space transactions, Automatic Teller Machine, Customer satisfaction, Mobile banking adoption, E-banking.