CREATE CUSTOMER EXPERIENCE THROUGH SOCIAL MEDIA INSTAGRAM
The development of information technology is increasingly influencing and triggering changes in consumer culture in utilizing information obtained from the internet. This is also supported by the ease of internet access at a relatively affordable price which is then also used by the company as a media communication. This research aims to analyze the use of Instagram, which is one of the leading social media today as an effective media communication to reach the target audience. Qualitative research is research that put people as research subjects. The type of data used in this study is data that is categorized into two types, namely primary data, and secondary data. The study adopted an exploratory approach through interviews. The results of the study concluded that the use of Instagram as a communication medium is an effective communication marketing strategy for creating a customer experience.
Instagram, Digital Marketing, Strategy, Social Media, Customer Experience