FACTORS CONSIDERED FOR SELECTING AN INSTITUTION FOR HIGHER EDUCATION IN BANGALORE AMONG STUDENTS FROM RURAL
This study provides a comprehensive assessment of various factors that influence a student's decision on which institution to attend and the sources of information when it comes to choosing a university for their higher education. This study is conducted among the students of two leading Engineering Institutions in Bangalore city and specifically among students who are with rural background. The data required for this study was collected using a structured questionnaire administered in both English as well as local language, i.e. Kannada. Resulting from the literature review, nine factors have been identified, which were used Researchers have successfully tested and retested the instrument to improve their reliability. The researcher interviewed 154 respondents who were in their first year of engineering course. Descriptive statistics, ANOVA, Regression Analysis and Garrett Ranking Method were used as statistical tools to achieve the objectives. The results suggest that Institutions of Higher Education may focus their efforts to meet the expectations of the students and also to enhance other factors like learning resources, learning ambience, improve the quality of teaching and create visibility so that opinion of the parents, students and the general public be enhanced. The management should also stress upon the importance of extracurricular activities and awareness creating programmes to attract students from rural areas.
Assessment, Higher Education, Expectations, Ambience, Extracurricular Activities.