A STUDY OF ORGANIZATIONAL CLIMATE AND ITS IMPACT ON THE WORK PERFORMANCE OF EMPLOYEES OF LIQUOR INDUSTRY IN INDIA
Organizational climate is comprised by the fusion of norms, ethics, opportunity, policies and measures that control work enthusiasm, assurance and ultimately individual and work component concert. Positive climate encourages, even as negative climates inhibits unrestricted effort. As today’s businesses continue to struggle to survive or acquire sustainable competitive advantage, it is important for organizations to better understand the factors that influence employees and important employee-oriented work outcomes. The growing significance placed on understanding employees and their behavior within the organization has produced a great deal of interest in investigating employee perceptions of climate within the organization. Liquor industries are operating in a highly competitive scenario and they are bound by strict compliance and excise norms and law. There are a lot of restrictions imposed by the government on advertisement and promotion of liquor and even surrogate advertisement is controlled to a great extent. In this scenario, liquor industries rely heavily on their manpower for higher productivity in order to get an edge over competition and it is pertinent to note that they need to differentiate themselves from each other. Climate is worthwhile to understand and measure because there are organizational and human benefits a ‘good’ climate, and powerful disadvantages of many kinds of bad climate. So it is necessary that the management of corporations should strive to create a congenial organizational climate in the organizations to improve the economic condition of the country.
Organizational Climate, Work Performance, Liquor Industry, Dimensions of Organizational Climate, Determinants of Organizational Climate, Environment, Team work, Management Effectiveness, Involvement, Rewards and recognition, Competency and Commitment.