INCREASING ENTREPRENEURIAL COMPETITIVENESS THROUGH ENTREPRENEURIAL ORIENTATION
Having an entrepreneurial orientation can help your business compete more successfully in the same market. Entrepreneurs need to be competitive if they want to win the competition. Three facets of entrepreneurship—proactive, innovative, and risk-taking attitudes—are employed in the study. This study set out to examine how the entrepreneurial approach affects competitiveness. 127 individuals in the community who run food and beverage businesses make up the population of this research. Using a quantitative description is the technique. SEM is used in the analytical process with the aid of clever PLS software. According to the findings, being proactive and innovative have little bearing on competitiveness. However, a risk-takers mindset affects competitiveness.
Entrepreneurial Orientation, Proactive, Innovative, Risk-Taker, Competitive, Entrepreneur.