SKILL-BASED HUMAN CAPITAL POTENTIAL DEVELOPMENT BASED ON THE COMMUNITY TOURISM INNOVATIVE LIFESTYLE
The research of “Skill-Based Human Capital Potential Development Based on the Community Tourism Innovative Lifestyle” was aimed to develop the skill-based human capital potential based on the community tourism innovative lifestyle and study the impact and guidelines for dynamic development and management based on the cultural capital of community tourism enterprise. The findings revealed that a structure of the community tourism innovative lifestyle had focused on managing tourism by the community, but it was still unsuccessful as it should be as their lodging services in almost all districts have not applied a concept of community tourism focusing on the truly local dining and resting such as the small hotels in Thale Noi area. The pilot community tourism development revealed that the mountain and forest areas had good potential in natural resources and atmosphere. In addition, a study of the impact and guidelines for dynamic development and management based on the cultural capital of community tourism enterprise revealed that; (1) There was a small impact as a gradual change, the community had adjusted to support the tourism for being the tourist attractions, (2) There was no impact to the occupation or lifestyle of people in the community as there was a small scale of tourist services, and (3) There was no migration, only the younger generation returned to the community during the COVID-19 pandemic in the last few months.
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