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Original Research

DEVELOPMENT OF DYNAMIC MANAGEMENT SKILLS BASED ON THE CULTURAL CAPITAL OF COMMUNITY TOURISM, PHATTHALUNG PROVINCE

CHUTIKARN SRIVIBOON

Vol 17, No 12 ( 2022 )   |  DOI: 10.5281/zenodo.7498173   |   Author Affiliation: Suan Sunandha Rajabhat University, Bangkok, Thailand.   |   Licensing: CC 4.0   |   Pg no: 1653-1661   |   To cite: CHUTIKARN SRIVIBOON. (2022). DEVELOPMENT OF DYNAMIC MANAGEMENT SKILLS BASED ON THE CULTURAL CAPITAL OF COMMUNITY TOURISM, PHATTHALUNG PROVINCE. 17(12), 1653–1661. https://doi.org/10.5281/zenodo.7498173   |   Published on: 23-12-2022

Abstract

The research of “Development of Dynamic Management Skills Based on the Cultural Capital of Community Tourism, Phatthalung Province” was aimed to develop the dynamic management skills of community-based tourism enterprises in Phatthalung Province. The findings revealed that; (1) Language: the southern language is unique but not as refined as the other languages, (2) Folk literature: Manora or traditional southern performing arts, the identity of Phatthalung Province founding in all areas of the province where the origin of Manora was from Tha Khae Sub-district, Muang District, Phatthalung Province. Many schools in the area will have a Manora transfusion to show the identity of Tha Kae Sub-district as Phatthalung Province is the origin of Manora performing arts, (3) Society, rituals and festivals: in terms of the ritual, there is a belief in Kru Mor Nora or the ancestors of Manora, (4) Original craftsmanship: wisdom and craftsmanship skills, they had made the pottery in the past at Ban Pak Pra, Khuan Khanun District wherein the mountain area, but currently no longer exists, and (5) Thai wisdom sports, gaming and martial arts: most of the sports in Phatthalung Province are related to the traditions as Sud Tom or the traditional southern sport which the provincial administration organization is working to revive. In addition, food training based on the local identity with different contexts needs to be focused and specific to each area due to a difference of raw material sources and dining culture such as a lunch box, etc. which should be conserved. The program should be focused on building service standards and creating added value in the area but still retain the local uniqueness and identity to the tourists in order to increase the income for the local community sustainably.


Keywords

Development, Skill, Dynamic Management, Based on, Cultural Capital, Tourism, Community, Phatthalung Province