A STUDY OF CORPORATE SOCIAL RESPONSIBILITY (CSR) AT COWMA MILK PRIVATE LIMITED, KOZHINJAMPARA, KERALA
Corporate social responsibility refers to the company’s commitment to function in an economically, socially, and environmentally sustainable manner which is transparent, ethical, and rewarding. This study the researcher has attempted to investigate the practices of Corporate Social Responsibility in Cowma Milk Product, Kozhinjampara. The effort of the investigation is to provide a descriptive of the respondents on the dimensions helped the researcher to portray the Corporate Social Responsibility. Objectives of this study are to study socio demographic variables of the respondents, to study the awareness among the employees about the CSR of their organization and to suggest suitable measures for improving CSR. Descriptive research design is used to conduct in this research study. The total of 60 respondents were selected from the universe by Simple Random Sampling using lottery method. Primary and secondary method used for data collection. This study is an attempt to identify the awareness level among the employees about the CSR of their organization and to provide suitable measures for improving CSR.
Corporate Social Responsibility (CSR), Stakeholders, Sustainable growth, CSR strategy