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Original Research

A STUDY ON SAVINGS AND INVESTMENT BEHAVIOUR OF TRIBAL PEOPLE OF DEOGHAR DISTRICT OF JHARKHAND STATE, INDIA

VIKASH SADHU 1, and Dr. M. DEVANATHAN 2.

Vol 17, No 12 ( 2022 )   |  DOI: 10.5281/zenodo.7498128   |   Author Affiliation: Ph.D. Research Scholar, Department of Business Administration, Annamalai University, Product Manager, Arohan Financial Services Ltd., Kolkata, West Bengal 1; Assistant Professor, Department of Business Administration, Annamalai University 2.   |   Licensing: CC 4.0   |   Pg no: 1584-1593   |   To cite: VIKASH SADHU, and Dr. M. DEVANATHAN. (2022). A STUDY ON SAVINGS AND INVESTMENT BEHAVIOUR OF TRIBAL PEOPLE OF DEOGHAR DISTRICT OF JHARKHAND STATE, INDIA. 17(12), 1584–1593. https://doi.org/10.5281/zenodo.7498128   |   Published on: 23-12-2022

Abstract

This exploratory study deals with the investment behaviour among the tribal population of Deoghar district of Jharkhand state, India. Tribal areas of Jharkhand are some of the poorest regions of Jharkhand. An increase in saving and investment behaviour is an important tool in fostering sustainable growth. This article gives an insight on the current situation and awareness level of tribal population about saving and investment and provided a brief insight on education level among tribal and it’s positive correlation with their investment and savings behaviour. The article also brought an insight on huge number of un-skilled labor, increased financial inclusion, low income level among the tribal of Deoghar district. Based on the finding we need to understand that saving and investment behaviour is very low even though they are financially included. There is a strong need to plan financial literacy campaigns in these areas.


Keywords

Deoghar, Tribal, Financially Included, Financial Literacy Campaign.