BUILDING REVISIT INTENTIONS THROUGH DESTINATION TRUST AMONG GENERATION Z TOURISTS IN WEST JAVA PROVINCE, INDONESIA
This study aims to address and analyze the research gaps in various previous studies and to address the phenomenon where Destination Trust serves as an inconsistent intervening variable that can explain Revisit Intention. These factors motivated this study. This research is a quantitative descriptive study using the Structural Equation Modeling (SEM) analysis method in the LISREL application. The research subjects were Generation Z tourists enrolled in Islamic Higher Education Institutions under the supervision of Kopertais Region 2 West Java and who had visited several halal tourist destinations in West Java in 2024. The population of this study was 451,624 Generation Z tourists, resulting in a sample size of 400. The results of this study indicate that all exogenous variables significantly explain their influence and are positively correlated with the endogenous variables, with the dominant variables being Tourist Experience on Destination Trust and Destination Trust on Revisit Intention. These results are expected to assist management in organizing and maximizing Revisit Intention through Destination Trust.
Halal Destination Image, Tourist Experience, Service Quality, Destination Trust, Revisit Intention