THE HYBRID ADVANTAGE: ACCELERATING LEISURE AND RECREATION RECOVERY IN REGION IV-A
This study analyzes the possible ways for the sector to recover its halted business operations not in a traditional way but on a hybrid manner. The study used a mixed method approach from a combination of quantitative research method through online survey from the leisure and recreation services business owners in the region to understand their perception on optimizing and collaborating for operational recovery and a qualitative research method for selected stakeholders of the sector for additional data specified in the research problem specifically on their challenges and their forecast for the sector. To make the study reach wider participants, the research used a random sampling technique to gather as many thoughts as possible. All in all, this research was able to gather 58 survey participants and 3 stakeholders for the interview. Result of the study where majority of the respondents are at the age of 35 – 44 years old mostly female with bachelor’s degree and 6 – 10 years of managerial experience. Also, majority of the tourism business enterprises are in a corporation business structure operating from 4 – 7 years with an initial capital of Php 15,000,001 – Php 100,000,000 and their sources of fund for day-to-day operations is through their profits. Also, there are significant differences on Readiness of LGUs, Social Protection and Livelihood, Human Resource and mostly on, Information and Technology. Adding the inputs from the interviews of the stakeholders, these significant differences are the main focus on the intended Hybrid Approach Plan for Operational Recovery.
Accelerating Leisure, Hybrid Approach, Hybrid Manner, Operational Recovery and Recreation Services.