Overview

Original Research

DOES THE MBTI PERSONALITY FACTORS AFFECT KNOWLEDGE SHARING IN RURAL SMALL MEDIUM ENTERPRISES LIKE MICRO FINANCE INSTITUTIONS IN UNITED STATES & INDIA-A CONTRAST

Dr. ANTONETTE ASUMPTHA J RAYAN 1, Dr. NEETU UDGIRKAR 2, and JIM BINO 3.

Vol 20, No 01 ( 2025 )   |  DOI: 10.5281/zenodo.14731957   |   Author Affiliation: Dr. DY Patel Institute of Management Studies Post-Doctoral Fellow 1; Dr. DY Patel Institute of Management Studies 2; Joaarkco 3.   |   Licensing: CC 4.0   |   Pg no: 345-363   |   Published on: 24-01-2025

Abstract

The purpose of the research study is to evaluate MBTI personality factors affecting knowledge sharing in rural Small Medium enterprises like Micro Finance Institutions in UNITED States & INDIA-A CONTRAST. A total of 525 questionnaires were distributed and after dropping and cleaning data from outliers we had 458 data both in USA and India. 52 items for Extraversion(E), Agreeableness(A), Conscientiousness(C), Neuroticism(N), Openness(O), Attitude (AT), Subjective Norm (SN), Intention (INT), Knowledge Sharing Behavior (KSB). Demographics of gender, qualification and Income were taken in both USA and India. This study evolves from the Theory of Reasoned Action, where Attitude(AT) has independent variables as Extraversion(E), Agreeableness(A), Conscientiousness(C), Neuroticism(N), Openness(O). We use the Structural Equation Modelling (SEM) using SPSS & AMOS.

Keywords

Structural Equation Modelling, Theory of Reasoned Action, USA, India, Personality Traits, MBTI.