HOW DOES HUMAN RESOURCE MANAGEMENT MANAGE SUSTAINABLE ORGANIZATIONAL PERFORMANCE IN STARRED HOTELS IN BATAM CITY??
The hospitality sector in Batam plays a critical role in driving the local economy by increasing demand for accommodation, creating job opportunities, and improving residents’ income. Collaboration with local vendors and craft industries supports the growth of local businesses. Despite challenges in maintaining service quality, hotel competition encourages innovation in services and facilities. By adapting to technological trends and sustainability, the hospitality sector remains a strong partner in sustainable and successful tourism development in Batam City. This study analyzes the effects of organizational culture, knowledge management practices, and organizational learning on human resource management practices (HRMP) and sustainable organizational performance in starred hotels in Batam City. The population of this study consisted of 557 employees working in starred hotels in Batam, with a sample of 233 employees. Data analysis was conducted using Structural Equation Modeling with AMOS 20. The findings indicate that organizational culture and knowledge management practices significantly affect HRMP, while organizational learning does not. Organizational culture does not have a significant direct effect on sustainable organizational performance. However, knowledge management practices and organizational learning positively contribute to sustainable performance. HRMP significantly affects sustainable organizational performance and mediates the effects of organizational culture and knowledge management practices on performance, although it does not mediate the effects of organizational learning. To enhance the performance of four- and five-star hotels in Batam City, the recommended steps include strengthening organizational culture with values of collaboration, innovation, and integrity; improving knowledge management through sharing and training platforms; optimizing organizational learning; advancing HRM practices focused on employee development and fair compensation; supporting career development and conflict resolution; and enhancing sustainable performance through product innovation, operational efficiency, and change management in a positive work environment.
Organizational Culture, Knowledge Management Practices, Organizational Learning, Human Resources Management Practices, Sustainable Organizational Performance.