THE INFLUENCE OF FINANCIAL MANAGEMENT USING THE FINANCIAL FREEDOM APPROACH, FINANCIAL TECHNOLOGY AND SOCIAL CAPITAL ON THE INCOME OF MSMES IN THE TOURISM SECTOR
This research is quantitative in nature with the aim of testing theories and hypotheses in the study. The research employed convenient and purposive sampling techniques for data collection. Data analysis involved several stages, including descriptive analysis, testing data variance and reliability, multiple linear regression analysis, classic assumption tests, regression model goodness-of-fit tests, and hypothesis testing. The research results indicate that financial management with a financial freedom approach, financial technology, and social capital, individually, have a positive influence on UMKM income.
Financial, Freedom, Technology, Social, Income.