Overview

Original Research

INVESTIGATING VIEWER INTEREST AREAS IN VIDEOS WITH VISUAL TAGGING

DENI ADHA AKBARI 1, UJANG SUMARWAN 2, NURHASANAH 3, and RIZKI EDMI EDISON 4.

Vol 19, No 01 ( 2024 )   |  DOI: 10.5281/zenodo.10531943   |   Author Affiliation: Faculty of Economics and Business, Universitas Muhammadiyah Prof. Dr. Hamka (Uhamka), Jakarta, Indonesia 1; School of Business, IPB University, Bogor, Indonesia 2,3; Neuroscience Institute, Universitas Prima Indonesia, Medan, Institute of Leadership, Innovation, and Advancement, Universiti Brunei Darussalam, Bandar, Seri Begawan, Brunei Darussalam 4.   |   Licensing: CC 4.0   |   Pg no: 221-230   |   Published on: 05-01-2024

Abstract

This article explores the quickly developing field of video analysis, concentrating on using visual tagging to measure and identify viewer interest areas. The potential for this field to completely change how marketers and content producers determine viewer engagement and preferences is the reason for the growing interest in it. The approach incorporates a methodical examination of current literature, primarily drawn from original research articles published in esteemed international scientific journals. These resources provide a comprehensive understanding of the current state, future directions, and uses of visual tagging technologies in video content analysis. They were carefully picked because of their dependability and relevance.

Keywords

Area of Interest, Eye Tracking, Visual Tagging.