RESEARCH THE RELATIONSHIP BETWEEN QUALITY CULTURE AND SUSTAINABLE DEVELOPMENT OF UNIVERSITIES
Research on quality cultural relationships and sustainable development between universities. Specifically, the author conducted an examination of university management relationships that have a direct impact on faculty performance and sustainable university development. Or the role of mediating variables in the relationship between university management and sustainable development. Finally, clarify the moderating role of quality culture on the relationship between university management and faculty performance or university management and sustainable development. Through designing a survey questionnaire and randomly sending it to individuals working in the fields of higher education, specifically lecturers, university staff or the university students themselves. The study obtained 350 valid responses that were coded and cleaned using SPSS and AMOS software. After the cleaning and coding step, reliability testing, exploratory factor analysis, and confirmatory factor analysis were conducted. CFA determination and SEM hypothesis testing. Finally, draw conclusions and provide management implications and solutions to contribute to the research. The research has made a significant contribution after cleaning the research data showing that: Real lecturer performance plays an intermediary role to promote sustainable development in university management. Besides, the more quality culture is enhanced, the weaker the relationship between university management and sustainable development. Finally, university management positively and directly impacts faculty performance and sustainable development. From the above academic contributions, the author considers to make practical contributions.
Quality Culture, Sustainable Development, University Management, Performance.